A holiday to the World’s largest Primark in Birmingham.
Inside Primark
Detailed Overview


3* Hampton by Hilton Birmingham Broad Street

Hampton by Hilton Birmingham Broad Street is located in the heart of the UK's second city. The hotel is only a short walk away from The ICC (International Convention Centre) and Arena Birmingham (formerly the NIA). The city also has a fantastic choice of restaurants, Gastro pubs and Bistro's. Tourist attractions and shopping centres nearby include Sealife, Legoland Discovery Centre, Cadbury World, The Jewellery Quarter, The Mailbox, Bullring, Grand Central and the world’s largest Primark.

• Bar • Lift • Fitness Room • LCD TV • Free-Wi-Fi • Air Conditioning • Tea/coffee making facilities • Iron & Iron Board • Hair dryer • Restaurants •


Price Includes

  • 2 nights bed & breakfast

  • Porterage

Tour Itinerary
Day 1

Depart from home and arrive in Birmingham to begin your holiday.

Day 2

Day of Leisure
Birmingham is a shopper's paradise. Whether you're after head-turning chic or eye-catching value it's all there. It is home to the famous Bullring & Grand Central, the luxurious Mailbox Birmingham and the world-famous home of British bling - the Jewellery Quarter. From Harvey Nichols to Selfridges Birmingham, to the beautiful arcades and independents and the historic markets in Digbeth, the shops in Birmingham offer you everything you could ever want in an attractive and compact space with plenty of great café bars and restaurants to keep you going. Visit the world's biggest Primark, and the newest flagship store, located in the heart of Birmingham. In fact, this store is SO big that they won a Guinness World Record for it, and it's now officially the largest fashion retail store in the world!

Day 3

Spend the morning shopping before heading home in the early afternoon.

Other Information

Primark Shopping Centre

Spread over five floors, the megastore features three cafes, including a Disney themed cafe with interactive tables and Mickey Mouse-shaped pancakes. The café sits near the Disney shopping area, with everything from clothes to accessories and cuddly toys. There’s also the Hogwarts Wizarding world section, giving budding wizards and witches and Harry Potter fans the clothing, accessories and gifts, they need to cast their next spell. Should your feet need a bit of a pamper after walking around the 160,000sq ft site there’s also in store beauty salon offering a range of treatments and a barber shop. For those that are looking to empty the wardrobe before they visit the store features Primark’s recycling scheme, meaning you can easily recycle pre-loved clothes and shoes from any brand. And If you can’t find anything that suits your style why not head to the custom lab to print your own bespoke, personalised T-shirts and other items.

Home Pick-ups